Internet of Behaviors

Gartner Trend: Internet of Behaviors

As demonstrated by the COVID-19 protocol monitoring example, the IoB is about using data to change behaviors. With an increase in technologies that gather the “digital dust” of daily life — data that spans the digital and physical worlds — that information can be used to influence behaviors through feedback loops.

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— https://www.gartner.com/smarterwithgartner/gartner-top-strategic-technology-trends-for-2021