Digital ethics and privacy

Trend No. 9: Digital ethics and privacy

Consumers have an growing awareness of the value of their personal information, and they are increasingly concerned with how it’s being used by public and private entities. Enterprises that don’t pay attention are at risk of consumer backlash. Conversations regarding privacy must be grounded in ethics and trust.

— https://www.gartner.com/smarterwithgartner/gartner-top-10-strategic-technology-trends-for-2019