Communication Plan Template

What is Communication Plan Template?

A Communication Plan Template is a document that outlines the strategies, tactics, and timelines for effectively communicating with various stakeholders about a project, initiative, or organization. It serves as a guide for planning and executing communication efforts to achieve specific goals and objectives.

The template typically includes the following sections:

  1. Introduction: A brief overview of the purpose, scope, and audience of the communication plan.
  2. Target Audience: A list of the key stakeholders, including their roles, responsibilities, and communication needs.
  3. Communication Objectives: Clearly defined goals for each stakeholder group, such as informing, persuading, or involving them in the project.
  4. Message Strategy: The core messages to be communicated, including the key points, benefits, and value proposition.
  5. Communication Channels: A list of the communication channels to be used, including:
    • Written communications (e.g., reports, emails, newsletters)
    • Verbal communications (e.g., meetings, presentations, phone calls)
    • Visual communications (e.g., graphics, videos, infographics)
    • Digital communications (e.g., social media, email marketing, online forums)
  6. Tactics: Specific communication tactics to be used for each stakeholder group, such as:
    • Newsletters
    • Press releases
    • Social media campaigns
    • Town hall meetings
  7. Timeline: A detailed schedule outlining when each communication activity will take place.
  8. Budget: An estimate of the costs associated with implementing the communication plan, including personnel, materials, and equipment.
  9. Metrics and Evaluation: A plan for measuring the success of the communication efforts, including metrics such as:
    • Engagement rates
    • Click-through rates
    • Conversion rates
    • Feedback and feedback mechanisms
  10. Responsibilities: A clear assignment of tasks and responsibilities to team members or stakeholders involved in implementing the communication plan.
  11. Contingency Planning: A plan for handling unexpected events, such as changes in project scope, delays, or crisis situations.

By using a Communication Plan Template, organizations can ensure that their communication efforts are targeted, effective, and aligned with their overall goals and objectives.

Communication Plan Template

Project Title: Project Manager: Communication Plan Prepared By: Date:

Explain the importance of this communication plan for the project and its stakeholders.

Define what the communication plan is intended to achieve.

Identify all stakeholders and their information needs.

List the types of information that will be communicated, including:

  • Project updates
  • Milestones and deliverables
  • Risks and issues

Outline the methods and tools used for communication, such as:

  • Meetings
  • Emails
  • Newsletters
  • Reports

Specify how often each type of communication will occur (e.g., daily, weekly, monthly).

Detail who is responsible for each type of communication.

Create a table that maps the information to be communicated, the audience, the method, the frequency, and the responsible party.

Information Audience Method Frequency Responsible

Describe the process for escalating communications if necessary.

Explain how feedback on the communication process will be gathered and used to improve ongoing communication efforts.

Plan Approved By: Approval Date:

Document any changes made to the communication plan over time.

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  • project/templates/communication_plan_template.txt
  • Last modified: 2024/07/02 11:46
  • by Henrik Yllemo