Business Agility
Business agility refers to the ability of an business enterprise to rapidly respond to change.
- Snippet from Wikipedia: Business agility
While organizational agility focuses on the continuous redefinition and adaptation of a company's strategic direction for value creation in long horizon, business agility is the subset of organizational agility, which is externally driven and outcome-focused, emphasizing a firm's ability to recognize opportunities and respond swiftly and innovatively to customer demands, market shifts, and competitive pressures. Business agility can be sustained by maintaining and adapting the goods and services offered to meet with customer demands, adjusting to the marketplace changes in a business environment, and taking advantage of available human resources.
Business agility, grounded in dynamic capabilities theory, refers to a company's capabilities structured around specific agility dimensions, supported by agility enablers and activated by agility drivers.
In a business context, agility is the ability of an organization to rapidly adapt to market and environmental changes in productive and cost-effective ways. An extension of this concept is the agile enterprise, which refers to an organization that uses key principles of complex adaptive systems and complexity science to achieve success. Business agility is the outcome of organizational intelligence.
What is Business Agility?
Business agility is the ability of an organisation to:
- Adapt quickly to market changes - internally and externally
- Respond rapidly and flexibly to customer demands
- Adapt and lead change in a productive and cost-effective way without compromising quality
- Continuously be at a competitive advantage
Business agility is concerned with the adoption of the evolution of values, behaviours and capabilities. These enable businesses and individuals to be more adaptive, creative and resilient when dealing with complexity, uncertainty and change leading to improved well-being and better outcomes.
Source: agilebusiness.org